Princess Cruises, founded in 1965 with a single ship, has grown into a global cruise line sailing to more than 345 destinations across all seven continents. The brand positions itself around personal, immersive travel, designing every detail to make guests feel valued and inspired. Today, the line operates 17 ships and is part of Carnival Corporation, with its headquarters in Fort Lauderdale.

Princess is widely recognised as a pioneer in modern cruising, introducing innovations such as affordable balconies, flexible dining and even weddings at sea officiated by the ship’s captain. Its MedallionClass experience, built around a wearable Medallion device, enhances personalisation and convenience, while features like Movies Under the Stars have become signature elements of the brand.

Life on board centres on destination immersion, thoughtful service and a blend of dining, entertainment and wellness experiences. From regional cuisine and Broadway-style shows to the adults‑only Sanctuary and the Princess Luxury Bed, the line focuses on comfort and connection. Consistently recognised with industry awards, Princess continues to emphasise heartfelt service and memorable journeys.