MIAMI, Florida – 31 March 2026 — Royal Caribbean Group has announced a new credit card partnership with Bank of America, introducing the Royal ONE™ Visa Signature® and Royal ONE Plus™ Visa Signature® credit cards for customers across Royal Caribbean, Celebrity Cruises and Silversea. The company said the products are the cruise industry’s first tri-branded credit cards and form part of its wider loyalty strategy.
Loyalty push
Royal Caribbean Group said the cards are designed to simplify the way travellers earn and redeem rewards across its three cruise brands. The launch is intended to deepen the group’s loyalty offering by linking everyday spending to cruise-related benefits and vacation rewards.
The company said the Royal ONE™ cards continue a multi-year effort to rework its loyalty programme and unlock more value for guests. It added that the new cards will be available in the coming weeks.
Two card options
The Royal ONE™ Visa Signature card carries no annual fee, while the Royal ONE Plus™ Visa Signature card comes with a $99 annual fee. Royal Caribbean Group said both cards are built around points earning across cruise bookings and selected everyday categories, with the Plus™ version offering higher earning rates and broader travel-linked categories.
The company said the Royal ONE™ card includes priority boarding for Royal Caribbean and Celebrity Cruises, a $100 anniversary reward after qualifying spend, Visa Signature travel protections and no foreign transaction fees.
For the Royal ONE Plus™ card, the listed benefits include priority suite boarding for Royal Caribbean, Celebrity Cruises and Silversea voyages, priority luggage handling for Royal Caribbean and Celebrity Cruises, a $200 anniversary reward after qualifying spend, Visa Signature travel protections and no foreign transaction fees.
Strategic context
Royal Caribbean Group said the cards were created with Bank of America and Visa and are intended to support a broader loyalty ecosystem across the company’s brands. The group also said the launch builds on recent loyalty enhancements, including Points Choice and an industry-first Status Match initiative.
The move matters for the cruise sector because it shows how major operators are increasingly using financial partnerships to strengthen customer retention. For cruise and travel trade partners in the Middle East, where premium outbound leisure demand continues to matter, the launch underlines how cruise lines are packaging brand loyalty around flexible rewards rather than only onboard spend.
Brand background
Royal Caribbean Group said its brands cover a wide range of vacation experiences across Royal Caribbean, Celebrity Cruises and Silversea. The company positioned the new cards as part of its effort to connect that portfolio more closely for repeat guests.
The announcement also fits into a wider trend in cruise retail and travel finance, where branded payment products are being used to encourage repeat booking and higher-value customer engagement. Royal Caribbean Group said the cards are intended to make rewards more portable across its brands and more useful for customers who cruise regularly.
Source: Official Press Releases from Royal Caribbean International and Bank of America, 31 March 2026, Miami.
