Conversations, articles and interviews from ATM 2026 held in Dubai
Cruise executives at Arabian Travel Market 2026 told TCN that stronger advisor education, clearer product differentiation and sustained regional engagement will be central to converting growing Middle East interest across contemporary, luxury, river and expedition cruising.
Scenic Group is building its UAE strategy around travel advisor education, experience-led luxury and first-hand product exposure, with a 2027 river cruise familiarisation trip planned to strengthen regional understanding of Scenic and Emerald Cruises products.
Crystal sees the GCC as an important luxury cruise source market, with stronger travel advisor confidence, clearer product differentiation and sustained regional investment central to converting the region’s affluent, well-travelled customers into long-term cruise business.
Quark Expeditions is expanding its Middle East focus through trade education, influencer partnerships, familiarisation opportunities and sustained communications as it works to build awareness of polar expedition cruising among GCC travel advisors and affluent travellers.
Oceania Cruises and Regent Seven Seas Cruises are deepening GCC luxury cruise awareness through travel advisor education, clearer product differentiation and first-hand ship experiences, with Oceania Vista’s May 2027 Gulf calls offering another trade opportunity.
Swan Hellenic is targeting GCC growth through trade education, familiarisation opportunities and consumer awareness, helping advisors understand cultural expedition cruising while the line expands regional engagement and builds confidence around its polar and cultural products.
Royal Caribbean Arabia says GCC cruise demand is becoming more segmented, with travellers seeking family holidays, smaller ships and expedition experiences, while trade education, customer qualification and booking technology help advisors match clients more precisely.
