AMA Waterways, a leader in river cruising, announced a significant expansion of its 2026 European river cruise portfolio, with new itineraries on the Danube and Rhine specifically tailored to Gulf travellers seeking luxury and authenticity.
The new Danube cruises introduce exclusive VIP cabins and curated shore excursions that highlight Central Europe’s cultural and gastronomic heritage, including stops in Vienna, Budapest, and Passau. On the Rhine, sailings connect historic cities such as Cologne, Strasbourg, and Amsterdam, enhanced by partnerships with local artists and culinary experts to provide immersive experiences.
AMA Waterways has collaborated with regional travel agents and tour operators in the Middle East to design seamless travel packages, including Arabic-speaking guides, halal-friendly dining options, and bespoke shore programs suitable for multi-generational families and luxury travellers.
“This new portfolio affirms AMA’s commitment to delivering unparalleled European river experiences to discerning Gulf clientele,” stated a company spokesperson.
Early bookings signal strong demand from GCC markets keen on river cruising as an alternative to ocean cruises, offering educational, slower-paced journeys with high service levels. The expanded offerings also support the Middle East’s growing focus on diversified cruise tourism, including river and expedition segments.
